Why the “about us” page isn’t that important.

Go to any website and there is going to be this about us page. Why would you care about us? We haven’t done anything for you yet. How about we do something of value for you before we ask you to care about us. After you are sure we have really solved problems for you, then we can ask you to care about us? That’s how we think this should work. Our credentials, our time in business, our skills don’t mean anything if we don’t solve problems for you.

If we do really solve problems for you, we believe you will tell others about us.